Fractional Marketing

Challenge:

The client owned three distinct business entities (VertiSales, 4 Industrial Supplies and 3rd I Patient Monitoring) which were suffering from limited consumer awareness and fragmented marketing spending, and felt that the businesses could benefit from harmonizing them under one corporate umbrella. However, they had no marketing department or creative agency to lead the initiative.

Solution:

Serving as a fractional marketing department, SAGE rebranded each of the businesses, created a new brand architecture for the company (each with supporting brand marks), marketing literature and websites. The final end-to-end solution included:

• Naming and Nomenclature

• Brand Architecture

• Brand Logos and Standards

• Brand Positioning and Essence

• Marketing and Sales Collateral

• Website Design

• Social Media Platform Design

Result:

Leveraged an integrated marketing budget and campaign to generate new business, yielding a sales increase of 40% in the first year.