Social Media / Video Content

Challenge:

The Cetaphil brand team was in need of two 10-second videos for Facebook and Instagram to showcase their facial cleansers and moisturizers with a very short lead time and limited budget.

Result:

Improved Cetaphil Share of Social Engagement from 5th to 2nd place in the category and grew engagement rate to 3% compared to an industry average of 1.6%.

Solution:

SAGE provided storyboards, casting of talent, art direction, music selection and final production for two videos, while proactively meeting the production deadline, optimizing quality and minimizing the client’s out-of-pocket expense.